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Tuesday, May 18th, 2010 - 4 comments

Myths and realities about women and mobile phones

BASRA, IRAQ - JANUARY 28:  A woman shows her m...
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Many think that mobile phones are an easy way to bring technology to developing countries. But are women being left out of the equation?

Mobile phones have been a boon to developing countries and to social development. Access to mobiles may indeed allow for better medical information, change the way farmers grow and sell crops, expand the way families interact, influence the way governments treat their citizens, and improve the way students learn in schools. But what is the real story behind these benefits? And who really gains from them?

Mobile technology has the ability to change the way we communicate, but its effects are not evenly distributed. In societies that are divided by social and gender roles, women, especially rural women, are often left out. Gender disparity in society is often echoed in mobile usage; while technology allows some women greater social and economic freedom, in other cases, it simply upholds previously held social constructs. In the areas of social interactions, education, and economics, mobile phones have a distinctly gendered impact on its users. An examination of research and case studies that focus on women and mobile technology reveals that although access to mobile telephones has many benefits for female users, it not a solution to female poverty or gender inequality.

The gender imbalance

So why are mobile phones viewed as a near-perfect device? In the media, everyone from The New York Times to The Economist has written about how cell phones are changing the way of life in developing countries for the better. And it’s true that phones are having great effects in many facets of life, for both men and women. However, this cheerleader attitude doesn’t always address the thornier issue of how new technologies fit into established ways of life.

In her case study “Mobile Cell Phones and Poverty Reduction: Technology Spending Patterns and Poverty Level Change among Households in Uganda” (Diga, 2008) Kathleen Diga writes:

…The findings also reveal continuous gender imbalance of mobile phone usage and spending through unequal partner control of the mobile phone and reduced well-being from unprofitable phone calls. Some households suffer under the exacerbated control of assets by the family’s income earner or household head. While some members are increasing their use of the mobile phone, the more vulnerable members feel that they are not benefiting from the new technology purchased.

For example, some focus group women were limited in usage of the phone or they were put under escalated control by their partners. Certain household members rarely made use of the mobile phone while the household head maintained possession of the tool. Women, for example, have calls completed on their behalf as partners fear the overuse of their airtime. The fear may also develop from a perception of breakdown in head authority within households of this conservative community.

These negative perceptions appear to re-enforced asset control particularly with the mobile phone within the household. Even in fruitful social calls with relatives, their own inefficient use of the tool directed the perception of mobile phones as not productive and in fact, inducing poverty unto their family.

In these situations, access to mobile phones neither changed traditional gender roles nor offered a marked improvement in the women’s quality of life. Social benefit programs using mobile tech hinge on the availability of mobile phones. Access to a mobile phone may be limited due to gender norms; in a household where the male head of the house controls the income and the spending, he can also control the phone.

Who has access to mobiles?

In addition to availability, it is also necessary to be able to use the phone: this can mean both affording the phone (with its usage costs), and having the ability to work the phone.  There are also social barriers, for example, accepting the phone as a legitimate means of communication. In many oral cultures, there is importance put on face-to-face communication. Limited phone access and a lack of visual contact resulting in short, impersonal messages can make users feel isolated even if they are in contact with family or advocates via mobiles.

Spotty or expensive service can be limiting to users. Societal norms often leave women in charge of raising families and caring for the home, work that does not earn an income for women to afford a cell phone or airtime. In countries where the cost of making calls is prohibitively expensive, users are left to rely on either SMS messaging or beeps – calling other users and hanging up, so that the recipient calls back the original ‘beeper’ using their minutes.

These work-arounds have distinct downsides; SMS requires literacy in a language supported on cell phones, is relatively expensive as a means of communicatins comparied to women’s incomes, and beeping requires having contacts that can financially support making phone calls.

Of course, there are documnted positive impacts of mobiles; programs such as Text To Change, BridgeIT and Souktel, while gender-neutral, offer great opportunities to women – from anonymous sexual and reproductive health information, to the reinforcement of positive professional female role models, to fair access to job opportunities. And indeed, mobile phones have been shown to be a successful source of personal and professional growth for women in many instances. In Steven Klonner and Patrick Nolen’s 2008 case study “Does ICT Benefit the Poor? Evidence from South Africa,” the authors show that mobile phones can have a distinctly positive economic effect on female users:

We find substantial effects of network roll-out on labor market outcomes with remarkable gender-specific differences. Employment increases by 15 percentage points when a locality receives complete network coverage.

A gender-differentiated analysis shows that most of this effect is due to increased employment by women, in particular those who are not burdened with large child care responsibilities at their homes. All of the employment gains accrue in wage employed occupations.

Self-employment does not change significantly as network coverage becomes available.

We also find a substantial sectoral shift among the rural employed. Agricultural employment decreases substantially, especially among males.

To highlight our gender findings, mobile phone network roll-out has left employment for males unaffected but did result in a substantial sectoral shift out of agriculture while women experienced large gains in employment, albeit with no changes in the sectoral composition. Household income increases in a pro-poor way when cellular infrastructure is provided and the estimated decreases in extreme poverty are substantial.

The access divide

In theory, the greatest benefit of a mobile phone is that they give the user access to a much broader circle of communication than before. The problem with this theory is that it assumes that mobile phones are a solution in-and-of-themselves – that the presence of a mobile phone immediately offers unlimited access to the outside world.

Yet, many poor women in developing countries are unable to access this technology. In Dayoung Lee’s 2009 study “The Impact of Mobile Phones on the Status of Women in India,” she finds that there is a positive correlation between cell phone ownership and greater female autonomy; namely, that female mobile users have greater intolerance for domestic abuse. However, she makes the point that much of the benefits from cell phones are dependent on having access to the cell phones in the first place, writing:

Household ownership of mobile phones does not indicate that women have access to them, or that women own them. Because mobile phones can be carried around, husbands may have more complete control over them than over landline phones. If they take the mobile phone to work, for example, women have no means of taking advantage of it.

This is a key issue in the debate: are the women who most need access to mobile phones getting it? In the poorest areas, cell phones are scarcer than in richer areas, and cost and literacy impove greater barriers to women who tend to be poorer and more likely to be illiterate than men. While we lack any kind of reliable data on access to phones by sex globally, women who are most at risk for domestic abuse or isolation are often the ones who are most likely to be unable to access mobile phones. Similarly, it is often the poorest, most rural women who could most use information about market prices, civil rights, and female health care.

According to Kiss Brian Abraham, this is can lead to a divided female class; based on those who have access to phones and the income to support them, and those who don’t. Kiss Brian Abraham’s wrote “The Names in Your Address Book: Are Mobile Phone Networks Effective in Advocating for Women’s Rights in Zambia?”, chapter nine of the book ”African Women and ICTs: Investigating Technology, Gender and Empowerment” (edited by Ineke Buskens and Anne Webb). She writes:

Over a period of time, low-income-earning women who are part of the women’s empowerment mobile-phone-sustained virtual network begin to lose their ‘voice’. They become silent listeners and simply recipients of texts and alerts from more financially empowered members. They become the mobile phone virtual network’s ‘lower classes’.

Strides are being made in equalizing woman’s educational opportunities, but poverty and illiteracy can be huge obstacles to women trying to benefit from mobile opportunities. Kiss Brian Abraham expands on this noting the role that finances and education play in determining whether a user can take advantage of mobile opportunities:

Adequate income, then, is a means to capabilities, and the cost of using mobile phones reduces the abilities of poor users since their financial resources diminish with every purchase of call units. It is critical to note that the effectiveness of mobile phone advocacy is reliant on constant communication, which demands constant purchase of call units.

In reality, for the poor virtual network member with capability inadequacy, the purchase of call units risks being a further addition to their poverty. Mobile-phone-sustained virtual networks that are used in advocacy for women’s empowerment cannot serve this purpose with the involvement of economically disempowered women unless measures are taken to deliberately empower these women economically.

For the ‘poor’, this train of thought thus begins to undermine the concept of ‘freedom’ that is synonymous with mobile phone use, making ‘free mobile phone access’ and ‘free mobile phone communication’ unrealistic and misleading concepts due to the high cost of communication.

Circumventing cultural norms

While the social divides caused by mobile phones can be serious, in some places, mobile phones can function as clever work-arounds to strict social conventions, allowing women who are comfortable with technology to improve their businesses. For example, in religious Muslim areas, women may be forbidden to speak directly with men. In chapter four of “African Women and ICTs: Investigating Technology, Gender and Empowerment,” Kazanka Comfort and John Dada point out that cell phones can provide a practical solution for female business owners restricted by religious norms in “Women’s Use of Cell Phones to Meet Their Communication Needs: A Study of Rural Women from Northern Nigeria

The local interpretation of the religious requirement of purdah places constraints on the ‘acceptable space’ for a woman; for example, it is necessary for some Muslim women who wish to engage in certain business transactions to have the services of a third party. Access to a mobile phone now makes it possible for these women to have direct links with their business partners without compromising their purdah status.

In cases such as this, female business owners are able to expand their businesses independently of male influence. Other effects of cell phones on women include safer and less expensive ways to receive remittances via m-payments; easier access to money without reliance on banks can free users to use money with greater security and how they see fit. In a case study from Africa, access to mobile phones changed the way female farmers worked, giving them better access to market rates and a wider audience to whom to sell.

More examples of potential good for women in the mobile market can be found in the health and advocacy fields. Arul Chib’s case study “The Aceh Besar Midwives with Mobile Phones Program: Design and Evaluation Perspectives using the Information and Communication Technologies for Healthcare Model” found that midwives with mobile phones were more likely to turn to medical care providers for help and information and more likely to stay in contact with their charges. In India, ZMQ Software Systems runs a program that provides women with pre-natal health information via SMS. Take Back the Tech uses ICTs to fight harassment, violence, and bullying against women. UNICEF and other health organizations focused on maternal health are making strides in increasing access and services to women through mobile technology.

Mobile phones have had a marked effect on the world. As the technology continues to evolve and penetrate into more areas of the world, there will be adjustments. Thanks to cell phones, many women in developing countries may receive social, educational, and financial opportunities through their mobiles. However, mobile phones are not a panacea for alleviating poverty, sexism, or other gender disparities. The mere existence of a phone in a rural home or community does not mean that the women there will have access to the opportunities promised.

This blog-post was originally published as part of’s ongoing series on Mobile Myths and Realities: Deconstructing Mobile

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The views expressed in this blog-post are solely those of the author.

Comments (4)

Wednesday 19th May, 2010, 10:43am

I largely agree that mobile phones are not a panacea for a whole host of ills facing women all over the world. However I do think that using mobile phones - well more importantly their ubiquity - to amplify development programmes can help overcome some of these challenges. A great example of this pairing can be found in Tostan's Jokko Initiative ( For over 20 years, the NGO Tostan has been working in rural African communities to improve the lives of women and their families through a human rights based community empowerment program. Tostan's philosophy emphasizes community-led development, and works alongside African villagers to support their process of collective decision-making about local development priorities.

Tostan’s program is holistic and includes themes on democracy, human rights, problem-solving, hygiene and health, literacy, math, and management. The organization typically sees impacts from its program in a wide range of areas. Tostan is perhaps best known for the integral role it has played in the movement of communities across Africa to abandon harmful traditional practices such as child marriage and female genital cutting, garnering recognition through several prestigious prizes and support from international agencies like UNICEF, one of Tostan’s long-term supporters.

Both Tostan's and UNICEF's experience shows that communication is critical to the spread of positive social change; in particular, the kind of communication that encourages the diffusion of ideas between individuals, through family networks, across regions, and into the diaspora. Unfortunately, it is often difficult to reach large numbers of people in rural areas due to a lack of financial resources, transportation infrastructure, and communication technology.

While the internet has revolutionized communication and access to information in the developed world, most rural communities are still "offline" and excluded from the benefits that online networking has to offer. However, with mobile phone networks rapidly expanding to cover the vast majority of African citizens, and mobile phones already commonplace even in the most remote villages, SMS technology is a promising platform for more powerful and inclusive systems of communication. What’s more, this expansion is creating a new demand for literacy, and providing the perfect tool for training—cell phones are a means for people to learn and practice literacy skills daily, in a way that is relevant to their lives.

With the launch of the Jokko Initiative, Tostan and UNICEF have formed a partnership that positions them at the forefront of SMS-based innovation, focused on empowering people to harness the power of accessible mobile technology to improve their lives and those of their children. This partnership links UNICEF’s reach, resources and technical expertise with Tostan’s grassroots experience and understanding of local realities and challenges. Together, they are seeking creative solutions to the issues facing Africa and the world’s rural and disadvantaged populations.

The Jokko Initiative: A Two-Phase Approach

Phase One – A model for teaching the basics

Tostan is adding a new component to its community empowerment program (currently reaching over 800 communities in eight African countries), to teach the practical uses of standard cell phone capabilities and SMS texting.

Tostan has seen that mobile phones and SMS texting can:

1. Provide a more economical means of communication than a phone call;
2. Serve as a practical tool for learning and reinforcing literacy and numeracy skills;
3. Offer other applications to practice the organization and management skills that are taught in their program

Mobile phones will increasingly serve as the platform for services provided by governments, health clinics, schools, and banks.

Tostan’s long-standing emphasis on the inclusion of women and girls in their classes ensures that those populations most at risk of exclusion from the benefits of technological advances will be reached. The Jokko Initiative will provide a new generation of girls with access to the valuable tools of communication technology, and training in its applications for community engagement and positive social change.

Phase Two – Develop practical applications

The Jokko Initiative also aims to provide practical SMS-based applications. Placed within a program of community-led development, mobile phones and SMS texting have the potential to accelerate positive social change, by:

1. Connecting women with each other and with their communities, helping to build consensus on local development priorities;
2. Amplifying the voice and influence of youth and marginalized groups, in a community's decision-making process;
3. Providing a platform for exchanging information, broadcasting ideas and organizing advocacy work;
4. Accelerating social interaction and facilitating large-scale and significant cross-group effects at community and societal levels

To these ends, the Jokko Initiative is identifying mobile services that exist to serve the needs of rural communities, as well as developing new mobile applications as they are needed.

M. Case
Wednesday 19th May, 2010, 8:18pm

I largely agree that mobile phones are not a panacea for a whole host of ills facing women all over the world. However I do think that using mobile phones – well more importantly their ubiquity – to amplify development programmes can help overcome some of these challenges. A great example of this pairing can be found in Tostan’s Jokko Initiative ( For over 20 years, the NGO Tostan has been working in rural African communities to improve the lives of women and their families through a human rights based community empowerment program. Tostan’s philosophy emphasizes community-led development, and works alongside African villagers to support their process of collective decision-making about local development priorities.

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Guest Editor

Ann-Ryan Heatwole



Anne-Ryan Heatwole is a writer for, a clearinghouse & resource for a global network of people and organizations using mobile phones for social impact. convenes mobile activists, shares knowledge and skills, and provides a peer network, training and resources to NGOs interested in exploring mobile phones in their civic engagement, mobilization and action campaigns. Anne-Ryan Heatwole is a journalist based in New York City. Anne-Ryan holds a master's degree in journalism from the Columbia University Graduate School of Journalism. She contributes regularly to, and to the PBS MediaShift Idea Lab blog (

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