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Thursday, September 16th, 2010 - One comment

Bloggers: Ban Ki-moon wants to hear from you

Dear bloggers. With only five years left until the 2015 deadline to achieve the Millennium Development Goals (MDGs), it’s time to start blogging. I hope you’ll take part in the Conversations for a Better World coverage of the MDG review summit in September, whether by writing a blog-post, watching the webcast below from the UN Digital Media Lounge, or sharing your ideas in a comment.

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UN Secretary-General Ban Ki-moon has called on world leaders to attend a summit in New York on 20-22 September 2010 to accelerate progress towards the MDGs. He also wants to hear from you, citizen of the world, and has launched an innovative video competition.

At Conversations we would like to extend his invitation. And I can ensure you: ‘the MDGs’ is not just another bureaucratic term. It is about you, me and our everyday lives. Just look at the eight goals. They range from halving extreme poverty to halting the spread of HIV/AIDS and providing universal primary education.

As an ‘online person’, I truly believe this is a time for bloggers to unite. Let’s challenge conventional wisdom, weigh in on the decisions, and start tweeting, posting and clicking until they hear us.

What needs to be done? What are the major issues in your community? How are you working to achieve the MDGs?

Through Conversations I have learned that blogging can be such a powerful tool for change. Whether it’s young people encouraging policy makers to ‘listen up’, activists blogging to put an end to violence against women, or bloggers competing to come up with the best ideas for ensuring access to contraceptives. Small acts add up.

New York City will be buzzing with activity, and Conversations will be covering the UN Digital Media Lounge, the Mashable Global Good Summit (watch the webcast here), the TEDxChange event hosted by the Bill and Melinda Gates Foundation, the launch of as well as other events.

It’s also been thrilling to see all the MDG online campaigns. Take for example We Can End Poverty, Stand up and Take Action and the online Facebook discussions led by UNDP’s administrator Helen Clark.

We will be updating this page with new MDG blog-posts (see below), so start blogging.

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The views expressed in this blog-post are solely those of the author.

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Guest Editor

Alvaro Serrano

Communication Adviser, UNFPA


Alvaro Serrano has been a pioneer in the world of digital communication, innovation and storytelling. With more than 30 years of experience ranging from broadcasting, web, social media and mobile technology. Alvaro has been leading UNFPA’s online communication and multimedia activities since 2001. He has travelled in more than 50 countries, documenting the inter-linkages between people, culture and development.

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