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Friday, October 15th, 2010 - 2 comments

“Thirsty for Change” fashion show raises awareness about Israeli water conservation

It takes 400 gallons of water to grow enough cotton for an ordinary t-shirt. A pair of jeans? That’s 1,800 gallons. And we all know that while some women spend 6 hours every day to get drinking water, others are on a fashion treadmill that swallows gallons and gallons of water from high heel to blazer to fedora. In this project, PopLove’s recycled fashion did a double eco service during “Thirsty for Change” – it got people excited about upcycled design and aware of the need for greater water conservation efforts.

A few weeks ago a fashion show of PopLove’s upcycled couture was paraded down one of the buildings at the Interdisciplinary Center (IDC) in Herzlia in an attempt to raise awareness about the need for water conservation in Israel.  The event, “Thirsty for Change”, was organized by an IDC student, Talya Friedman, as her final seminar project.  The proceeds from the (fun) event were donated to Israel Water Treaty – a local organization that attempts to protect residents’ right to quality water and provide educational programs about water.

[image via: Fashion Snake]

“People spend countless hours worrying about what to wear and when it comes to water usage- something that really needs our attention, no one thinks twice about it,” Friedman said.  “Since fashion is something people care about, it’s a great platform for promoting change.”

[image via: Fashion Snake]

Eitan CKeter-Yaakov, CEO of the Israel Water Treaty, spoke at the event about the need for public involvement in water conservation.  “We (the public) need to work with the local authorities to ensure that water remains as a public resource. Our organization has already made the efforts to gain politicians support for a law guaranteeing all citizens the right to water even if they cannot afford it. This is just the beginning though. Public participation in the water sector is a personal responsibility that everyone needs to account for.”

The event organizers said that they hoped the fashion show would remind the public that water is a scarce and necessary resource in order to “act together to prevent water scarcity, so that we can look at the glass half full, rather than half empty.”

To learn more about the cause visit Talya Friedman’s website at

This article was originally published at Green Prophet.

The views expressed in this blog-post are solely those of the author.

Comments (2)

RF Health Club Consulting
Sunday 17th October, 2010, 2:50am

thnx.. ws looking fr ths..

Tweets that mention “Thirsty for Change” fashion show raises awareness about Israeli water conservation « Conversations for a Better World --
Sunday 17th October, 2010, 8:39am

[...] This post was mentioned on Twitter by chokha, Vickie Gray, CPC. Vickie Gray, CPC said: 1800 gallons of water to make a pair of jeans...RT @tweetmeme “Thirsty for Change” fashion show [...]

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Guest Editor

Karen Chernick

Design and Culture Editor, Green Prophet


Much to the disappointment of her Moroccan grandmother, Karen became a vegetarian at the age of seven because of a heartfelt respect for other forms of life. She also began her journey to understand her surroundings and her impact on the environment. She even starting an elementary school Ecology Club and an environmental newsletter in the 3rd grade. (The proceeds of the newsletter went to non-profit environmental organizations, of course.) She now studies in New York.

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